We placed Gothenburg
on the gaming map.

GGX – Gothenburg Gaming Festival is a unique and creative gaming festival at Ringön, discover games, drink and eat, listen to DJ sets and music. It's a type of festival you have never seen before.

Everything connected through gaming.

20

Categories of content

50

Partners

7

Venues

Work process

Gothenburg needed a gaming festival. Together with Create Agency, we evaluated the possibilities and formed a steering group with representatives from the industry, Science Park, and Gbg&Co. Together, we analyzed how an event could support the gaming industry while also helping to put Gothenburg back on the gaming map.

Our tasks

The typical gaming event takes place in a large exhibition hall, attracting mostly hardcore gamers and predominantly men. While there's nothing wrong with that, we wanted to do something different. After several rounds of discussions, we found our way forward: to broaden the target group in terms of gender, age, and background while giving the event a true festival vibe—like a music festival, but for gaming. This vision led us to Ringön, a unique industrial area located in central Gothenburg. The festival transformed restaurants, techno clubs, and arty conference venues into vibrant spaces filled with gaming experiences.

Results

After a year of planning, the inaugural event at Ringön was a success. It drew over 2,000 participants, included 50 partners, spanned 7 venues, and featured restaurants and a full event program over 2 days.

photo: Elias Assar

"We had the pleasure to be part of the first ever Gothenburg Gaming Experience! It was a glorius weekend of Gaming, Nerd Culture and locally brewed beer over at beautiful Ringön in Gothenburg!
Thanks to everyone who stopped by to try out space for
Sale and chat gaming, it was a blast!"

Mirage Gaming Studios