LYNK & CO Launch Event
”A new name, a new game. No rule books, no conventions, no traditions. Behind the new name lies unrivalled experience. It’s a global collaboration of experts in design, engineering, software and connectivity from industry leaders like Volvo, Microsoft, Ericsson and Alibaba. Together, we’re changing how we think about cars. How we access them, how we use them and how they fit into our lives.” With a creative and driven project group the launch concept was set for the brand, and the guiding theme was disruptive, seamless and personal. Drawings and ideas were transformed into reality and with the theme as a foundation we created the complete event experience for the 400 invited guests in Berlin. The result at the event was standing ovations from the guests and in retrospect the launch brought an enormous media coverage for the brand.